Pay close attention to how your website is designed. Is it user friendly? Is it SEO optimized? Does it invite the user to explore?
Diagnosis
Despite being a bonafide player in the luxury villa segment – with an array of impressive products – their website www.icloudhomes.in was saddled with a staggering bounce rate of 85%. This was unhealthy.
This impeded prospects from knowing their products.
Prevented the website from being a powerful and effective tool for lead generation and site visits.
The solution
Redesign the website for the best UX/UI experience. Re-optimize content and graphics for search. Aim for low drop-off rate as a result of low bounce rate.
The results
Increased dwell time and a dramatic reduction in drop-off rate to 45%, as seen in Pic.2 Enhanced conversions and site visits as a result of visitors engaging and spending more time exploring the content.
Conclusion
The bounce rate and drop-off rate and two critical indicators – that usually slip under the radar -that can undermine your bottom line if not recognised or addressed.
