Spending money on search campaign is no guarantee of sales. In fact avoidable mistakes are all too common that can cost you dearly
Diagnosis
Lack of objectives and structure for paid campaigns
Low reach targeting
Ineffective creatives
Solution
Creating communications that matched, set target segment objectives
Using video format creatives for awareness and engagement through storytelling testimonials
Using more than one platform (Facebook, Google, YouTube, Instagram) for maximum ROI
Retargeting through display ads.
Outcome
More visibility achieved through 112% increase in paid reach (Exhibit 01)
More brand consideration achieved through 121% increase in engagement (Exhibit 02)
